I’ve been following the Fiesta Movement for a while now. Ford gave out 100 new Fiestas for six months to 100 new media-savvy “agents” who would blog, tweet and create viral videos of their adventures with the new car. Ford killed it with this marketing effort.
Here are two “agents” at the Team O’Neil Driving School in Dalton New Hampshire learning how to properly drive their Fiestas.
Check out the Fiesta Movement website for more information on the promotion or the new Fiesta.
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